We are a Berber family in the Atlas mountains, we know that Berber rugs speak to us about the lives in the mountains and emotions of their weavers  It is the Berber Moroccan women, with their expert fingers, who patiently craft each rug  for their families-be it a precious marriage offering or a large bed blanket (Batania) to keep a whole family warm in the wintertime  We select our Berber rugs with a special eye and look into the life behind that piece, privileging originality over commercial viability. With enormous respect for the hard work that Berber families bring to the creation of a single rug or blanket (hanbal), we not only guarantee the authenticity of what we offer but will also tell you the story of each piece



ismail laadem

Beni Ourain is a tribe in the atlas that provides a special design of Berber rug  To browse our current collection of Moroccan Berber Beni Ourain rugs.

Originally woven by the Beni Ourain tribe for use as bedding, our collection of one-of-a-kind pile rug is hand-woven from the long curly wool of an ancient breed of Berber sheep. From the eighth century time, this nomadic tribe lived in the remote region in the Middle Atlas Mountains of North Africa secluded from the influence of Berber Amazigh and Arab aesthetics. As a result of the centuries of Tifinagh culture, the Beni Ourain tribe rugs represent a pure strain of abstract magical utilitarian art that was created to protect the human spirit from negative energy and to protect the human body from the elements. In the early 20th century, with the conscious inception of Western abstract art, Berber Beni Ourain Rugs began to be appreciated and incorporated into interiors by visionary designers The subdued yet bold presence of a Beni Ouarain tribal carpet blends beautifully with the clean lines of modern furniture and architecture in the 21st century, Beni Ourain rugs and Azilal rugs continue to be collected and appreciated by architects and interior designers because is natural warmth durability and sparse elegant black and white designs pattern, each unique hand-woven tribal art rugs in our collection brings true modernist style to an interior space. 

We invite you to visit our Beni Ourain Moroccan rug shop souk in events that we organized around the UK and Europ and on our online shop filled with a special collection of unique modern vintage Beni Ourain rugs and runners and kilim.


travel in beni ouarain  Morocco atlas



Discover our selection of very rich rugs and find our vintage kilim rugs, patchwork rugs, Dahra rugs, and the charm of our vintage rugs. To dress a floor and add a warm and friendly touch to a room, nothing like a berbere rug. Timeless, they will add charm and sublimate your spaces with noble materials, a wide palette of colors that will satisfy the most demanding and varied models, inviting to travel. Indeed, we offer here, a wide choice of rugs from different styles: Berber carpet, runner, modern carpet, or vintage carpet, all you have to do is select the model that will match perfectly with the theme of your room for interior decoration with charm and elegance. Also, discover our collection of travel cushions visible in our  ATLAS RUGS section.

atlas rugs studio




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    Tel : +447493586716